Helping you find your true voice
We ask the hard questions. We ask them of ourselves, and we ask them of you. Do people like your
brand? Is the tone of voice with which your brand communicates appealing? Or is it ineffective?
Needless to say, the answers to these stark queries sometimes aren’t pleasant to digest. But asking
them is part of the creative process. And we find it a pretty good place to start. Because after
all, if we’re going to communicate the essence of your brand, we first have to find out what it is.
With every brand, there is a great insight waiting to be found
Advertising is about discovering a compelling truth, then finding a compelling way to communicate
it—simple as that. Sure, there is a craft to master and a certain knowledge base that needs to be
acquired. But great advertising is sort of like great jazz. To create it, you study the basics,
learn the rules, then figure out how to break those rules to create something that’s completely
Who you really are may yet to be discovered
Ask 10 people at your company “What do we stand for?” and you’re likely to get 10 different
opinions. So who knows best? The CEO? The head of marketing? Perhaps the truth lies in some
combination of insights that has yet to be articulated. Enter our process of Brand Discovery:
Essentially, it’s an extensive internal and external audit designed to uncover exactly what makes
you, “you.” It involves a series of thorough interviews involving our agency, the most visionary
people in your company, as well as your present and potential customers. The end goal is an
insightful distillation of who you really are, what you really stand for, and a roadmap to help make
you a “Category of One” in the marketplace. Brand Discovery helps us distill your company’s future
mission into a vision that the entire company can rally around and work toward together. It helps us
uncover strategies that ring true. And it helps us deliver an advertising idea that’s unassailable.