As one of the nation’s best academic medical centers, NewYork-Presbyterian is well known for its pioneering research and leading-edge medicine.
During our interviews with patients, we heard that their experience with the hospital’s staff consistently went well beyond the expectations typical of a large metropolitan hospital.
These incredible medical journeys needed to be translated into authentic and personal stories of the “amazing” care provided at NewYork-Presbyterian.
Advertising recall went from 11% to 24%, and positive word-of-mouth increased from 17% to 26%. Viewers found the campaign to be “much more differentiating” compared to the leading competitive advertiser (74% vs. 46%). Telephone inquiries increased by approximately 25%, and unique website visits increased by 40%.